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Projects and organizations need content and marketing. Most Islamic organizations have only one, and that’s why they don’t reach their highest potential. A successful project = Marketing + Content. Removing either of the two, and you have to subtract from the successful project. Movie budgets have the production of the movie costs equal the marketing of the movie.
Unless we market Islam, it’ll be valuable content that no one knows about.
My Lessons from Leechon Producership

April 25, 2010  

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